Out & About 2010 | FANS Alternative Proposals
On September 26, 2010 at the Rockridge Out and About, FANS sponsored a booth as a way of promoting our belief that an appropriately scaled Safeway store is essential to the future of our pedestrian oriented, small shop community. It was a great success and we thank everyone who stopped by and donated to the RCPC/Safeway EIR fund described below.
We believe the proposed Safeway store is simply too large and inconsistent with the neighborhood. We will have two alternative proposals to discuss that we have been working on for some time.
Each proposal solves the boundary conditions that surround the site and address things in need of repair including: new landscaping and trees, new signage, and street improvements such as benches, trellises and wider sidewalks.
The proposed buildings on the site differentiate the two drawings. One shows a renovated, or rebuilt, building on the footprint of the existing store, with the possibility of a modest addition. The other proposes new shops along College to mirror those on the other side that most clearly personify 'Rockridge' with a new grocery store on Claremont.
Maintain & Enhance Proposal
New Store on Claremont Proposal
We welcome neighborhood comments on our blogspot.
FANS Has a Plan for Safeway on College
a LITTLE bigger and a LOT smarter for Rockridge
TWO REASONABLE ALTERNATIVES! Download pdf version
A new single story Safeway store on Claremont near the Alcatraz corner of the site
- Moderately bigger than the existing store
- Loading docks and employee parking on the roof
- A new, 2story building with small shops and offices on College
- A small plaza with a new café/deli at Claremont and College
- New landscaping: trees for shade and air quality improvement in the parking lot
Remodel the existing 22,500 sq ft store and add to it
- Expand and renovate the existing building inside and out
- Greenest alternative is reuse compared to demolishing an existing building
- Resurface the stone wall on College and add windows
- A small plaza with a new café/deli at Claremont and College
- New landscaping: trees for shade and air quality improvement in the parking lot
SAFEWAY’S PROPOSAL IS NOT A PRETTY PICTURE – IT’S TOO BIG!
More than doubles the square footage of the existing College Avenue store
- 50,000 sq ft ‘Big Box’ is designed to bring in many more cars, causing worse traffic congestion
- Claremont side is one huge long parking garage wall – no possible street life
- Adding a bus lane on College increases width making it harder to cross on foot
- Bus lane eliminates already scarce existing street parking for independent merchants
- 4 traffic lanes for parking lot access impedes elderly, handicapped and moms
- Added traffic and extra large curb cuts are pedestrian unfriendly – and more dangerous
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